After initially iterating on and designing two new features for the app using customer data about the average Raden owner's demographics, interests, and locations frequently travelled to/from, we opted instead to develop a third product called the Raden Sticker Shop that would serve as both a marketing initiative and a digital experience centered around individual customization of bags using stickers designed by both Raden and selected partners.

Leading the design and direction of the Raden Sticker Shop digital and physical products, I designed the full feature for iOS, intentionally keeping the interface resembling a simplified e-commerce model to accommodate for features further down the roadmap, while also selecting the artists and brands we worked with and designing the Raden-branded stickers as well as the associated packaging and inserts.

We organized our tasks on Trello and whiteboarded, did user research with existing customer data from the app and the e-commerce shop, sketched (on paper), wireframed (in Sketch), designed (in Sketch), prototyped (in Flinto), designed icons (in Illustrator), and shared everything with the team to get feedback (with Zeplin). After 2-3 months of iterating, we released version 2.0 of the Raden app (with the Raden Sticker Shop & other new features) in November 2017.

Pineapple is an app to help you locate and discover food trucks in your area. Truck owners mark themselves as "open for business" once they've set their truck up at a location, and their truck is then displayed on a map alongside other trucks in the area. A user checks the app to see where the truck is, how long it's expected to be there, and what's on the menu for the day, rather than relying on some combination of Twitter, Yelp, the truck's website, and other non-comprehensive platforms.

Trailer is an app to help you track the packages from all of your online orders automatically. By integrating with the handful of major e-commerce platforms in the US market, Trailer detects when you've made a purchase online and adds the order's associated tracking number, as well as package details and other related data, to your Trailer for easy and simple tracking.

Both Pineapple and Trailer are currently in the development phase. Together, Justin, Jon and I have gone through the initial stages of defining the target user's demographics, and have put together most of the strategy necessary to develop and launch the two products. This includes doing a competitive analysis of similar businesses, mapping out user flows, and developing a business strategy.

We're organizing tasks on Trello, mapping user flows (in Keynote), wireframing (in Balsamiq Mockups), designing (in Sketch), and prototyping (in InVision and Flinto).

When I joined the team at wynd, they were gearing up for the initial launch for their first digital product — an iOS application that would allow you to ship items by requesting a courier to your location, allowing either same-day delivery in New York City or standard and expedited shipping everywhere else. I was brought in to complete the design of the remaining pieces of the iOS application and develop assets for the website.

As time went on, I took on the responsibilities of implementing a rebrand, encompassing everything from creative strategy to creating a logo to designing and developing a new website, as well as leading a full redesign of the mobile application and introducing long-requested B2B and internal tools.

The wynd app for iOS allows you to ship items anywhere without any packing or preparation. You just take a photo of the item, note the dimensions and weight, and choose a shipping method. Once you add all your packages to your shipping list, you request a pickup and a courier is dispatched to pick up the items from your location, and you're be able to track the courier on a map as they make their way to you.

The full redesign of the app took about 4-5 months, and was done alongside the creation of a new brand identity and new website. We organized tasks on Trello, whiteboarded user scenarios and drew flow-charts, mapped out timelines (on Asana and Instagantt), wireframed (in Sketch), designed (in Sketch), prototyped (in InVision and Flinto), and iterated through weekly product sprints.